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As the head of the trademark department and partner of SungAm Suh International Patent & Law Firm, Ms. Jeon has assisted brand owner with regard to prosecution from all over the world in devising and implementing tailored strategies for trademark protection inside and outside South Korea. Based on her deep knowledge and experience of over 16 years of trademark practice, she provides proactive, insightful advice to clients.

She has also authored "Overview and Practices of World Trademark System", which cover over 180 countries and provide it to IP professionals and clients to improve their knowledge.

Ms. Jeon is joyful and energetic. Also, she loves to meet people and discuss various topics related to trademark, social issues, etc.

Sook-Hyun (Jennifer) JEON

  • Title
    Partner & Patent Attorney
  • Industry
    Trademark
  • Education
    - Seoul Women's Universtiy, Colleage of Science (B.S. in Chemistry)
    - Yonsei Graduate Scool of Eucation (M.S. in Chemistry)
  • Professional Experience
    - Admitted to Patent Bar, Korea (2002)
    - SungAm Suh International Patent & Law Firm (2002~)

    - Trademark Team Leader and Partner
    - Judicial expert commissioner (2009~2013)
    - Panel of IP right management working group meetings of Korea Trademark & Design Association (KOTA) (2017)
    - Participation in consulting support for international IP right disputes (Korea Intellectual Property Protection Agency, 2016, 2017)
    - Advisor on responses to EU trademark opposition procedures and establishment of global trademark coexistence agreements (2016~2019)
    - Advisor on the negotiation of global trademark coexistence agreements/letter of consent
    - Administered trademark invalidation trials and assignment negotiations against imitated trademark filed in Korea (2017)
    - Advisor invalidation/cancellation trials against trademark filed with bad faith in China
    - Participation in consulting support for initial actions against foreign IP right disputes (KOTRA, 2017)
    - Advisor on the prevention of international IP right disputes (Korea Intellectual Property Protection Agency, 2016)
    - Advisor on international IP right disputes (Korea Intellectual Property Protection Association, 2011/2015)
    - Advisor on the registration of copyright and disputes based on registered copyright in China (2016~2018)
    - Advisor on the negotiation of trademark assignment
    - Policy Committee Member of IPO-Patent Attorney Association Trademark & Design Division (2018~)
  • Publications / Lectures
    - Overview and Practices of World Trademark System (2013)
    - IP Newsletters (Trademark, monthly)
  • Membership
    - KPAA (Korean Patent Attorneys Association)
    - APAA (Asian Patent Attorneys Association)
    - INTA (International Trademark Association)